Free web analytics tool

Understanding competitor web traffic can give you ideas for your own digital marketing campaigns, allow you to see opportunities to attract new visitors, or even show you what channels you may or may not be using effectively. Below are just a few free tools that you can begin using immediately. TagInspector is also a free tool, which was developed by InfoTrust to audit and display tags firing across an entire website. For example, if you search your competitor's site and see that AdWords or Doubleclick tags are firing, this gives you a solid indication they are running PPC campaigns and perhaps display or otherwise sophisticated campaigns since Doubleclick requires certain level of spend. Or, if you see they have multiple analytics tools running such as Web Trends, Omniture, and Google Analytics , this could indicate they are trying to gather as accurate analytics data as possible and could alter how much you care about your analytics.
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The Ultimate List of Free Analytics Tools

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6 Free Analytics Tools to Help You Understand Your Competitor’s Web Traffic – InfoTrust

Web Analytics is not just measuring the visitor interaction with your website. Social media has changed the way how people spent time on the web. Your prospects and customers are spending more time outside of your website. It is important to understand analytics of the web in order to learn web analytics of visitors. Google Insights for Search — The only tool on the web that allows you to predict the future traffic volume of keyword and location based insight. You can use insights to identify the keywords that are trending down and will virtually become extinct and keywords are new and growing faster.
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18 BEST Website Analytics Tools in 2020

Marketers and sales teams can see who is visiting their websites, even if the site visitors never fill out a contact form or send an email. This will enable you or your sales team to reach out to them with a targeted sales pitch. Install only the plugins you need or go overboard and install them all — the choice is up to you.
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You can even use Matomo without needing to ask for consent. Read more. Matomo experts will save you time and money by providing guidance on how best to use your Matomo. No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo. Get an unlimited number of websites, users and segments.
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