Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more. Sex attracts attention. Though it's often a taboo subject, advertisers that use sex in their marketing often create effective and memorable campaigns. Brands such as Victoria's Secret and GoDaddy. In sales, gaining the attention of clients and potential buyers is often half the battle. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed.

Especially men with higher hostile sexism showed more purchase intentions after viewing female sexualized ads than neutral ads. The underlying assumption governing the use of sexualized images in advertising is that these images entice consumers to purchase the associated products. Moreover, a recent meta-analysis by Wirtz et al.

Advertising is about two things: attention and decision-making. Naked men, women, suggestive poses, implied sex - all of it. Not as much as it did twenty years ago, and, of course, not nearly as much as fifty years ago. Sex became overused in advertising. And yet, it attracts our attention on a basic level, the way food does.